GEOFF MCFETRIDGE CUSTOMIZES THE “SEA RAMBLER” BICYCLE / video
LA-based artist Geoff McFetridge details his creative process for building a custom bike dubbed the Sea Rambler. A graphic designer, illustrator and animator by trade, McFetridge admits he knew very little about the technical aspects of putting together the bike. However, he views each and every project as a process by which to learn new skill sets. Follow him through the conceptualization, building and triumphant finish.